Graphic Design capstone process blog on the socialization of gender through toy marketing - ideas, research, progress tracking to be dumped here.

A new Swedish toy catalogue has reversed the traditional gender roles by showing Spiderman pushing a pram, and a young girl riding a toy racecar.
Kaj Wiberg is the CEO of the company behind the catalogue, “Leklust”, and claims that it is time to move forward from old-fashioned gender restrictions.
"Gender roles are an outdated thing," he told Metro newspaper.

A new Swedish toy catalogue has reversed the traditional gender roles by showing Spiderman pushing a pram, and a young girl riding a toy racecar.

Kaj Wiberg is the CEO of the company behind the catalogue, “Leklust”, and claims that it is time to move forward from old-fashioned gender restrictions.

"Gender roles are an outdated thing," he told Metro newspaper.

Sunday, April 22, 2012

Becoming Me (Full Episode) (by itlmedia)

Eight families with transgender and gender non-conforming children ranging in ages from 5 to 25 share their stories. With the healthy development of their children at stake, parents must confront binary perceptions of gender, widespread transphobia and controversial parenting decisions.

Why Are Parents Less Likely to Take Little Girls Outside to Play?

Everyone knows the sex stereotypes: boys like to play sports; girls like to play house. These beliefs are so entrenched that even parents have bought in: new research shows that preschool girls are 16% less likely than boys their age to be taken outside by their parents to play. Nearly half of preschoolers don’t venture […]

Thursday, April 5, 2012
Wednesday, March 14, 2012

Word clouds representing the most common words in boys’ and girls’ toy advertisements, respectively. (from The Achilles Effect)

The Trouble With Bright Girls

An article about how the feedback that boys and girls receive from adults may affect the way they perceive their abilities throughout life. Girls are told that they are a certain way: i.e. “smart” or “good”, and believe those attributes to be fundamentally unchangeable (a passive, inborn trait). This causes them to give up more easily on hard tasks because they believe that they fundamentally aren’t good at them. For boys, the emphasis from adults is on effort (an active trait), i.e. “if you just concentrate/sit down, you could do this”, which leads boys to believe that they have the ability to do hard tasks, they just haven’t put their mind to it yet. Thus, the smarter the girl, the more she tends to be unrealistically hard on herself or suffer from self-doubt, while boys maintain assurance that they can achieve things.

Common Barbie bodies…

Common Barbie bodies…

Toys Receiving Makeovers: New, Improved, Sexy?

Toys for girls, the evolution from the 80s to today.

Pink Is for ...

A photographic project uses the pink and blue belongings of children to highlight gender and culture.

Friday, March 2, 2012

The LEGO Boys Club - Lego & Gender Part 2 (by feministfrequency)

 
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